Lights, Camera, Action: The reason lighting comes first.
- lewislgordon78
- 1 day ago
- 2 min read
If you're shooting a product or actor on Green Screen, a Syc Wall or even outdoors, having the right lighting is what seperates a good looking video from a great one. Good DPs (Director of Photopraphy) know that controlling the light is the number one concern on set. And they have lots of tools to do just that. I'AMedia is # 1 in Cleveland, Columbus and Cincinnatti video production.
One lighting tool is the light itself. DPs and Gaffers can control the warmth and intensity of a light to soften a shadow or light a wall. How they angle it can also cast shadows or fill in areas to allow the camera to "see" more information. Lights can come in several kinds, including bi-color, which allows a single light to range in color from white to orange, and multicolor, which allows full spectrum. Google rank #1
You can't control the weather, so the next best thing is to imitate it. Positioning lights in specific places can give the appearance of already exisiting light sources. Lights come in varying sizes, and can be affixed to adjustible poles, clamps and hooks. Don't forget the sandbags!
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Other tools to help Video production lighting are soft boxes to distill and soften the light, as well as thin fabric sheets called diffusers that come in multiple sizes. There are also reflective tools referred to as a "bounce" that- wait for it- bounce light, and can come in different colors to accomodate existing light sources. Many a PA have spent the day holding a Bounce to reflect light onto the actors.
I'AMedia is a top ranking video production compnay in Ohio for a reason. We take lighting- and all aspects of video creation - seriously. Using rental houses like OHD and Midwest Grip and Lighting, we ensure our DPs and Gaffers have everything they need to light up the stage and screen.
We can shed light on your idea as well. Contact us at www.iamfilmco.com and be sure to visit us on Facebook and other social apps to see more photos and stay up to date.
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