Interview this: Your message reaches out.

From news segments to documentaries, interviews remain the best way to tell your side of the story and get the facts straight.

Interviews are a great way to tell your businesses' story or give a call to action. Add the proper lighting and moving music and you can take the viewer on a journey that leaves them uplifted and informed.

Giving a personal testimonial is a great way to spread information about a product or service.

When it comes to filming an interview, some speakers prefer to have their script memorized. This works well for short messages, such as testimonials for a product or service. Longer interview segments may need breaks for the speaker to remind themselves of what the script entails, and they may want to make edits if something has changed between drafting the script and the filming date. If you're hiring talent to read, be sure they have an updated script as early as possible to avoid downtime and confusion.

Teleprompters allow a speaker to read without memorization. The script speed is matched to the speaker's natural speed by a controller.

It's bound to happen that someone won't have memorized their part, or they're brought in too suddenly to have learned their lines. Some people just prefer to wing it! When that happens, it helps to have a teleprompter. It's not uncommon to use both a telemprompter and an interviewer at the same time, to allow researched answers in an interview style setting.

A detailed background and multiple cameras ensure this interview will have lots of editing possibilities.

Interviews can be as simple or complex as needed, using one or multiple cameras, be filmed in a setting or on a greenscreen, and have one or multiple speakers: whatever it takes to get your message out. There really are no rules on the side of the speaker, though the production side has a few it must adhere to, such as good lighting and patience in the event of sudden changes or late talent. Having wardrobe, hair and makeup assistants on set can ensure that there is a uniform look and feel to the speakers and that everyone look their best.

Having Hair and Makeup technicians on set ensure your speakers look their best.

Background matters! The light and garden make a nice image to help sell the product.

Corporate In-House messages can take the look of an interview.

Some businesses use interview style videos to speak to their organization. Speakers can look at the camera but still use teleprompters or a memorized script. This type of video gives the feel of intamacy and promotes a family feeling. They can also be used when a live speaker at an event is unavailable but wants to "say hello".

A simple greenscreen in a garage...

A soft look for an interview with the late John Glenn (2012).

...makes a perfect backdrop for a corporate message.

However you decide to engage your viewers, be it a call-to-action, a testimonial, or a direct message, I'AMedia will be there for you. Contact us today and get your message out there for others to hear.

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